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Raising Manchester's Profile

In support of the Greater Manchester Strategy, we aim to improve the perceptions of Greater Manchester nationally and internationally as a leading business, leisure and learning destination; to attract visitors and investors, grow a highly skilled workforce and drive sustainable economic growth.

We are responsible for developing the Manchester brand, focusing on the contemporary and traditional strengths of Greater Manchester’s culture.

Our remit is to increase the interest in, and visitors to Manchester, by positioning the city-region as a vibrant international destination, which acts as a gateway to the UK.

Through the services of Marketing Manchester and MIDAS, we ensure that Manchester is further established as one of Europe's leading business destinations, whilst also supporting the enhancement of the tourism product in Greater Manchester through the development of its tourism infrastructure.

The businesses within the group that support this work are:

Marketing Manchester

Marketing Manchester is the agency charged with promoting Manchester on the national and international stage, also encompassing the tourism board for the city.

Visit Manchester

Visit Manchester's role is to provide strategic leadership, guidance and advice on tourism and the visitor economy in Greater Manchester.

Manchester-China Forum

The Manchester-China Forum is a business-led initiative aimed at developing relationships and increasing Greater Manchester’s commercial connectivity with China.